With local SEO, getting high search engine rankings for your site is easier than ever. It’s important to understand the basics of how to optimize your site to be successful with local SEO.
Local optimization is the process of optimizing the content on your local web pages in a way that will draw the attention of visitors to your site and increase your chances of making sales.
There are many local search engine optimizations (SEO) strategies, such as
- paid search advertising
- directory listings
- online directories
- social media marketing
The most effective strategies involve using local keywords, optimizing content for local keywords, and building links to your site from other local businesses.
These strategies can be challenging because it requires you to think outside the box when it comes to online marketing.
Here are the strategies you should apply to your local SEO marketing:
1. Identify your market
Google and Yahoo offer many tools that can help you optimize your site for local searches. One of the first steps to local SEO optimization is choosing your geographic region.
Next, you want to determine which keywords are relevant to your location and what key phrases you should be using in the copy of your website.
One great way to target your local business is to include keywords in all of your web pages’ titles, URLs, and internal and external links.
For example, if your business sells lawn care products and you choose to include a keyword in all of your web pages’ titles and URLs like “Lawn Care in Hillsboro”, you will be more likely to attract a local user to your site.
2. Improve the homepage of your website
In addition to selecting a geographic region, you need to consider a few things when optimizing your site for local users.
The first thing is on the homepage. On the homepage of your site, you should include a clear call to action.
This should direct the visitor to click a link to learn more. You may also want to include keywords in the Title Tag of each page of your site.
3. Optimize all the pages of your website
Once you have optimized your home page for a local audience, it is time to move on to the individual pages of your site. The first page of any local business site should contain the name and a short description of the company.
For example, if you are building a local business you would most likely choose your business name as the Title Tag of every page. For the home page, you may want to use the same description as the page header.
In general, you want to use keywords that relate to your products and/or services.
4. Use the right keywords
Another important part of a local site is to make sure the keywords you are using in the Title Tag and content of every page related to your keywords.
For example, if you were searching for roofing services you would most likely enter “Rome” as the search term. This would help your content match the search word most accurately.
Also, make sure that your meta tags contain the right information and keywords for the pages. Meta tags can be found on the Content tab in your Cpanel.
Learning how to optimize your local SEO campaign is not a difficult task. When done correctly, it can help you rank higher in the search engines and create more traffic to your website.
Search engines love to include local content because it increases traffic and familiarity with a brand or business.
Also, customers tend to use local search engines such as Google and Yahoo! to find what they are looking for because it is local.