When someone visits your website, it takes them less than a second to form an opinion. What they do next is important because they will either leave or stick around, which is valuable data for you.
This data can be used in making your next content strategy! Visitor tracking lets you know who your visitors are, where they are from, the kind of websites they visit, their preferred social media websites, and other similar information.
On that note, here are 6 reasons why tracking your visitors is important for your website.
- Sourcing Traffic
Knowing where the traffic is coming from is vital for any business. Visitor tracking allows you to have a better understanding of what’s the source of your traffic and which search engines are predominantly sending the visitors to your website.
You may be using ads, blogs, social media, or other platforms to bring in traffic. Each of these sources will work differently.
Visitor tracking will help in understanding which one of these is working better for your business.
This information will help you in updating your marketing and content strategies and you might learn that you need to increase your online presence with the sources wherein your visitors are more active.
Your top ten landing pages can tell a lot about how your website may be lacking, or what makes it better.
Track your top ten landing pages or SERPs (Search Engine Results Pages) with visitor tracking to know what content to change and what to retain.
Sometimes the web content may look great to you, but it might not have a similar effect on your customers. Therefore, tracking will help you optimize your website and have a better ranking.
- Site Evaluations for Conversion
Reviewing your website will help in analyzing the overall consumer behavior on your website.
You can map out what your customers are doing on your page, and how they respond to different content on there.
When you evaluate and review your website with visitor tracking software, it will help you gain insight into what their decision-making process and purchasing behavior are like.
When you’re analyzing this information, look into where users begin to learn about the products, where they click to find information on the purchasing process and do they fill any of the provided forms?
These are the kind of questions that will aid you in optimizing your user interface.
Being aware of this journey is important because this can help you enhance the user experience.
If you see many users struggling to find the purchasing information, then ensure that you work on the placement of the relevant information or provide better support on your website.
Note that tracking will also help you find your conversion rate. The number of customers actually making the purchase, or the ones who sign up for your emails or newsletters. You can set up a goal and work on these points to achieve it.
- Developing Personas and Lead Generation
You can develop personas based on your target market. You might discover that your users don’t always fall into the categories you initially thought they would.
The demographics you can include when you track your visitors are location, age, gender, occupation, and professional and personal interests.
This will allow you to develop personas and gauge how each category behaves. When you have this data on your visitors, you can optimize your content for marketing specifically for these categories.
You may optimize your content around it, or make creative ads, or a social media campaign to target your traffic. This way you can utilize your tracking data efficiently.
Knowledge is power because when you know your customers, you can tailor your communication according to them.
You can personalize your emails and newsletters to ensure that your customers feel like they have a personal connection with your brand or company.
You can also use this data in lead generation. Put simply, tracking the users is a great source of leads.
You want to know what kind of customers are coming back to your website, what channels they use, and why they are coming back.
You can seek out returning customers by prompting them to sign up or putting in a customer service chat box to help them.
If they sign up, you can send emails and newsletters in the future. This way, you’ll be helping them go from being a visitor to becoming a lead.
- Errors and Referrals
Visitor tracking will allow you to detect if your website is running with errors. If you continuously use visitor tracking tools, you’ll soon realize it is easy to see if there is a difference in usual traffic, even on different landing pages.
If there is an issue, you can work on it to ensure that all the pages on your website are working smoothly.
When you work on your errors, you have more chances of winning referrals. Visitor tracking will help you understand where your website is getting its visitors from.
You can increase your referrals if all your links are up and running properly at the sources.
- Bounce Rates
Bounce rates are the opposite of conversion rates. These are the number of people arriving at your website and then immediately leaving or never visiting any other page than the first landing page.
Visitor tracking will help you calculate this ranking factor. That’s right, bounce rates have become a ranking factor for Google.
When you can easily tally your bouncing visitors, it becomes easier to make a strategy for them.
You can analyze their behavior and try to assess them. This way, you’ll be able to strategize around how to create more engaging content that will make the user stay on your website, ultimately reducing your bounce rates.
Visitor tracking helps in evaluating a great deal about the customers visiting your website.
This assessment has become necessary if you want to stay in the game with your competitors. Visitor tracking will help you know your customers, which will help you optimize your website through content and marketing strategies.
So, if you have a website, consider all the reasons given here to see how visitor tracking is right for your website.