It may be that you’re starting a new business and want to know how to attract customers. Alternatively, your company may have been up and running for a while. Perhaps it’s not growing as fast as you’d anticipated, or the sales have leveled off.
When it comes to growing a business and increasing revenue, there’s every reason to be optimistic.
Whilst the markets can easily become saturated, there are a host of tools and strategies that can help you outstrip the competition. Let’s now discuss six secrets to help you succeed with your business.
1. Focus On Your Marketing
Many businesses fail because they don’t first identify their target audience. If you don’t know who buys your products, how can you customize your advertising?
Much money has been wasted by companies that try and reach people in the wrong places. They may be spending money on social media advertising when their potential clients are making Google searches.
These professionals can use internet analytics to discover the age, gender, and locations of the people visiting their websites.
They can also find out when they are searching, and which words they are using. When the right search words are featured on a company website, it becomes enhanced for Search Engine Optimisation purposes. This means a new business could appear higher in the search results than a larger, more established ones.
Research confirms that companies grow faster when their people, processes, and priorities are aligned. It’s possible to learn more about sales enablement, content, and tools on the internet.
Specialist companies can advise on the value of sales coaching and Content Management Systems (CMS). It’s also possible to discover the difference between sales and marketing and to read helpful posts revealing sales strategies.
2. Learn From Your Competitors
If a rival company is doing better than you, it doesn’t necessarily mean that they have a bigger advertising budget than you.
Perhaps they are using niche marketing to focus on a narrower target audience. They may be spending more time on blogs or social media, or have a better website landing page.
If your rivals are not trying to reach a certain group of people, this could be for a reason. Alternatively, you can jump into the empty space with your own marketing campaigns.
Assess what’s good and bad about their website, and look at their branding. Ask yourself how you can offer more than they are doing.
Are there related goods or services you can add? If they sell one-off digital products, consider a subscription service that perpetuates your revenue.
3. Value Your Existing Customers
They have proven their interest in what you have to offer and provide you with sales. They could do so again, so don’t ignore them while you seek brand new clients.
Keep them furnished with regular newsletters providing helpful information, and details of discounts and new products.
If they feel you are caring for them after they have bought your product, they will trust you more and be more likely to purchase again.
Why not provide a loyalty program where existing customers receive further discounts (e.g. on their birthday), or where they are rewarded for sending new referrals to you?
4. Provide Good Customer Service
Online shoppers often check client testimonials and customer reviews before they buy. This means customer service is a top-selling point.
If your rival provides poor (or limited) after service, outdo them by providing helpful online tutorials and ‘how-to guides for new product owners.
People feel valued if companies ask them how their customer journey was, and if there is anything that could be improved.
This can be a great way of understanding your target audience, so you can modify your services and products accordingly.
5. Have A Multi-Function Website?
People who won’t wait to speak to a call center will be happy to use a live chat facility. If they can receive an automated answer to a preset question online, it can help them get what they need instantly.
If your customer service is being provided 24/7 (even on national holidays), people could be bringing you custom 24/7.
An increasing number of people are accessing the internet from their smartphones. This means your website needs to display as well on a phone as it would on a pc, laptop, or tablet.
People like to access online calendars to book their own appointments, be it for a house viewing or a sales visit.
Folk who set up accounts on websites enjoy being able to check their balance, look for refunds, and discover delivery dates. By using drop-down menus, you can store large amounts of optional extra information about your products.
All these services will cost you time and money, but they could help you outperform your rivals. If you lack such facilities, they might outperform you.
6. Use Blogs, Newsletters and social media
If you post regular blogs on your website, it can reinforce the fact that you are a trusted authority, and ultimately generate more sales.
You could offer discounts or free e-books and trial periods in order to get people to subscribe to your newsletters. In turn, this would furnish you with their email addresses for your future marketing campaigns.
Social media can be used in a similar way to blogs, in providing free quality (and engaging) material. If you use Facebook or Twitter, don’t forget to include internet links (URLs) to your website sales pages.
You can do the same thing with YouTube videos, and because it is connected to Google, it can help your website ranking to improve.
In some ways, these strategies are not so secret, but whether they are being fully utilized is another question.
One thing’s for sure: they are all tried and trusted ways to help a business grow and to encourage people to part with their money.
From the customers’ angle, they could be getting what they need when they want it. From your company’s angle, you’d be providing bespoke products and services in a way that would retain their custom for many years to come.