A Complete Guide On How To Create A Winning SEO Strategy
Optimize your website, publish great content, and share your content on social media- these are some common pieces of advice we read on the internet repeatedly.
The dynamics are continuously changing, so we will take you through an entire strategy consisting of several steps.
This winning strategy will help your website rank on the first page of Google for competitive keywords. Here are a few latest steps to follow if you want Google to rank your website.
Keyword Research
Keyword research is the first step of your SEO strategy. There are multiple free and paid keyword research tools are available on the internet. If you don’t know how to use these tools, the simplest method is to check Google suggestions.
Start typing any word in the Google search bar, and it will start suggesting keywords for you. These keywords can help you rank in the search engines as people use them to search for products or services relevant to yours.
Although long-tail keywords have less search volume, they perform well as their competition is low than the short tail. Try different keywords and pick at least ten best-performing keywords.
If you want to check their competition and search volume, you can use Google keyword planner, which is free and beginner-friendly.
Analysis of First Page of Google
Once you are done with keyword research, the next thing is to analyze Google’s first page and check who ranks against your keywords. Search your first keyword on Google and analyze the top ten results on the first page.
Pay attention to the common pattern; it will help you create an SEO strategy and produce quality content. If you find the first page results are list points, your blog post title must have a list.
For instance, if your keyword is “mango dessert” and Google shows mango dessert recipes, you need to write an article with a bunch of recipes instead of a complete guide on the origin of mango dessert.
- Produce Something Unique
When creating SEO content, you need to produce unique and better content to stand out. After Analyzing Google’s first page, you will have an idea about the content quality and length of your competitor’s posts.
Writing a long post sometimes makes sense; for instance, if your keyword is “types of businesses” and you see that most of the articles that Google has ranked are of 9 or 10 types, then you can come up with a list as long as 50 or 60 types.
It will take a lot of effort, but it will be worth it. However, if your competitors already have long articles, this is the point to create something unique and better instead of increasing word count only.
Focus on Content Designs
Your content design can make or break your SEO. Suppose you have written the best post, but it looks weird on your website, no one will link to that page, and the visitors that see such poorly designed pages will immediately bounce back to the search results.
You can make your content look appealing and more engaging through good-quality images and blog banners at the top of your page or the very end.
Your call-to-action should also be clear to attract visitors. You can incorporate images of different sizes to make the page look attractive.
If your blog post is complicated, you must add visuals and charts to help people understand your message. Also, people prefer these charts over lengthy paragraphs.
Link Building
After updating content on your blog, the next step is to build links. Let’s learn the most effective link-building strategy to get organic traffic.
For link building, you can find a broken link on a high authority website and request them to update it with a link to your blog.
You need to send them a concise email offering your content as a replacement, and they will accept the request if they find quality content on your web page.
Search Intent
Search intent is what the visitors are looking for. The better your content matches the keyword, the better it will rank. For instance, if you search for something on Google and there is a list of frequently asked questions and that’s your search intent.
The article you are writing should contain answers to all the questions asked on Google. If it doesn’t include these answers, the article won’t rank on Google because you are not providing visitors with what they are looking for.
Encourage Comments and Community
Comments and community can increase Google rankings. People who think they are a part of your community share your posts. There is a clear correlation between engagement and rankings.
The most critical factor in encouraging people to comment is to reply to every comment. This makes them feel heard and realize that you care about their opinions, and it ultimately converts them into loyal visitors and part of the community.
On-page SEO Optimization
You need to optimize your content using keywords. You can focus on following on-page SEO techniques. Build internal linking by creating links between high authority and low authority pages.
H1 to H6 tags also play an important role. Ensure the H1 tag is used only once on a page, and other tags can be used multiple times.
Semantic SEO is another on-page SEO optimization technique in which you are supposed to use words that are most relevant to your keywords.
Related phrases can be found by typing your keyword, and Google starts suggesting different terms under the search bar. Pick the best fit and use them naturally in your content.
So, this was a detailed guide on creating a winning SEO strategy. It is time to apply these tactics while creating your own SEO strategy. Don’t fret if you think you are too late to make these improvements.
SEO is dynamic, and there is always room for improvement. If you have existing posts on your website, you can edit them using this strategy.
