The world of recruitment marketing is continuously expanding and evolving rapidly. With the growth of technology and the sheer volume of business data available, it becomes ever more critical to be on top of your game when it comes to managing your company’s reputation in today’s online arena.
The fact is, recruitment marketing doesn’t end with LinkedIn or Google, but the focus here will be on these two channels.
Over the years, many businesses have grown or collapsed based upon their approach to this emerging market of marketing, so let’s take a look at some advice you can use to help your business stay afloat in this new age of recruitment marketing.
7 Recruitment Marketing Things You Need To Know
Recruitment marketing is an essential part of any successful recruitment campaign, but it can also be confusing. Here are seven things you need to know about recruitment marketing.
1) Quality over Quantity When Creating Job Listings is Needed
Your company’s job listings are one of your first opportunities to make a great impression on potential candidates. Ensuring that your postings stand out from the crowd is vital in helping people understand what makes working for you an attractive proposition.
There’s nothing wrong with reaching out to talent acquisition advertising agencies to assist you with this. They can help you with your job listings and your company’s brand online.
If you’re working on an ad-hoc campaign, remember that quality is always more important than quantity when it comes to candidates.
2) You Can Use Recruitment Marketing to Boost Employee Retention
In addition to finding new employees, recruitment marketing can be a critical tool in keeping existing staff members.
While it might seem counterintuitive to invest time and resources into hiring people, if you cannot retain the talent you’ve invested in training, your company will suffer for it.
The key is being proactive about sharing stories of employee successes within your organization on social networks such as LinkedIn and Twitter.
If somebody who works for you has done something extraordinary that the public can appreciate, consider creating a press release about it.
This type of promotion helps raise your company’s profile and reinforces the perception that working with you is rewarding and exciting.
3) Recruitment Marketing Begets Recruitment Marketing
Once you’ve mastered the basics of using social media for recruitment marketing, it’s time to expand your horizons. You have to look beyond just LinkedIn and Facebook when it comes to finding talent these days.
As more people adopt mobile technology, apps are becoming an essential part of daily life for many people worldwide.
Several great jobs apps are available that can help you reach out to potential candidates in new ways. For example, Hired is an iOS app that helps connect companies with talented iOS developers by facilitating connections between recruiters and hiring managers on one side and skilled job seekers on the other.
4) Recruitment Marketing is Boundless & Never Stops
Another lesson here is to remember that recruitment marketing isn’t just limited to job postings and social media – it extends to everything your company does.
For example, if you’re hosting an open house event at your place of business, make sure that there are clear signs pointing people in the right direction.
When someone comes into your workplace, make sure that they’re greeted by name. You want them walking through the front door rather than potentially getting lost or wasting their time.
5) Recruitment Marketing Highlights Your Commitment to Diversity & Inclusion
You can also use recruitment marketing to highlight your organization’s commitment to diversity and inclusion. There are several ways you can do this.
For example, if someone from an underrepresented group is participating in a contest or other project you’re managing, make sure that their name gets out there. If they win, help them celebrate by pitching it to local media outlets.
If possible, consider hosting events where women and other underrepresented groups within your industry get together for a fun night out at the movies or go-kart racing.
Treat them all like VIPs while they’re there and let people know that such opportunities exist via social media posts and live video updates on Facebook Live.
6) Recruitment Marketing Requires Careful Timing
Make sure that you time your social media posts carefully. If someone can come to work for you on Saturday, then share this information far and wide via every form of social media at your disposal.
There’s no point in tweeting or posting on Facebook about an upcoming job fair if it happens to be Mother’s Day because people are currently preoccupied with their families.
Instead, you want them thinking about the great career opportunities which exist instead of wondering why you didn’t consider the timing of your recruitment marketing campaign.
7) Recruitment Marketing is Free & Can Build Your Brand Identity
Recruitment marketing is free, making it an excellent value for any company to consider. It helps build your brand and reveals the type of people and culture within your organization.
While some companies may still use outdated practices such as word-of-mouth referrals or handing out business cards, you’ll stand apart from them if you make recruitment marketing part of your overall strategy.
You have to be sure that somebody on staff has the time required to handle this task. This individual should ideally have their own office space and high-speed internet access, and some form of equipment such as a desk, phone, or laptop.
You wouldn’t want someone with other responsibilities muddying up their core role by trying to recruit talent on top of becoming an expert in social media and online content marketing.
Recruitment marketing is far more than simply posting jobs on the internet. Instead, it’s an ongoing process that helps define your company for potential employees and lays out a clear path to employment where everybody knows what they need to do to get hired.
In this regard, recruitment marketing makes sense because it can be used at any time of year and has many practical online and offline applications. You have probably heard about recruitment marketing from others in your industry but never took it seriously until now.
You need to know that this form of promotion works when done right, so take the information you read above and run with it today. There’s no time like the present, so get started sooner rather than later if you want to.