Email Marketing for eCommerce Companies for the Present and the future

eCommerce companies deploy email marketing to inform their customers about new products, deals, discounts, and other such promotions.

Email marketers send well-written email campaigns to their audience and present the return visitors with personalized, on-site messages to boost sales and revenue.

eCommerce businesses utilize email marketing to educate their subscribers about their brand value and embed their brand at the top of the minds of their target audience.

Email marketing helps eCommerce enterprises keep their existing customers and prospects engaged and feel connected with their brand.

eCommerce Email marketing – The Present Scenario[1] [2] 

The year 2021 is shaping to be a renewed start for eCommerce email marketing. The prevailing pandemic has made long-lasting lifestyle changes, and consumer behavior is witnessing a rapid transformation.

These changes have helped eCommerce growth tremendously, a blessing in disguise, reaping a decade’s worth in just a quarter.

To sustain this growth, capitalize on the rising email marketing trends. To differentiate themselves from their competitors, the brands must focus on critical aspects like fresh email templates, revamped copy, and relevant visuals to bring in improved conversion and retention.

Being ready and responsive is the key for eCommerce marketers to grow and succeed as they get ready for the new decade.

2. Best Email strategies for the eCommerce future personalization

Email personalization will aim to quicken the decision-making process by creating value for the customers in the coming years.

In addition, such marketing emails will explicitly push for conversions right from the inbox of the potential buyers. 

Given the incredible growth rate existing and expanding to the future, eCommerce companies have increased their sending frequency.

As a result, personalization is gaining importance to beat the rest and stand out from the crowd.

On average, a person receives about 121 emails per day, and your recipients are bound to open and read those emails they think are important and useful.

Therefore, sending emails based on personalized customer information will win their time for your marketing emails. 

The pandemic has rendered hyper-personalized messages the new normal, and such emails will project your brand as customer-oriented. Hence, eCommerce brands must be ready to spend the time for segmentation and personalization to outsmart their competitors in the following years.

3. Boost Interactivity

The prevailing practice of using GIFs, hamburger menus, and carousels in marketing emails for products display is almost outdated.

The future of eCommerce marketing emails is all about including interactivity to enhance product visualization. 

The inclusion of interactivity improves customer engagement a lot. Email clients of today ably support interactivity for the eCommerce marketers to cash in on that interesting feature.

ecommerce companies

4. Integrate Chatbots 

People prefer talking to a chatbot than contacting customer service representatives. As a result, these chatbots have revolutionized how customers use websites and social media, and eCommerce marketers are expected to include chatbots in their marketing emails soon.

This factor will be a welcome alternative from intimidating conventional customer support to a tension-free chat with a bot, especially for agitated customers.

In addition to reducing client-servicing costs by about 30%, it facilitates use by customers when it is convenient for them.

Chatbot integration inside marketing emails is emerging as a game-changing factor for online eCommerce stores.

This service can be offered in combination with CRMs, social media, and websites, and other such digital platforms.

5.Rely on Out-of-the-box Designs

In the upcoming years, online retailers will try to lure their email recipients with out-of-the-box designs.

For this, eCommerce marketers prefer to use HTML email templates which facilitate an aesthetic exploration of brand-new design patterns.

Thus, garnering reader attention becomes easy and effective. eCommerce companies will benefit from the services of email campaign management experts in the industry when designing these emails. 

6. Adhere to Rich Multimedia

Rich multimedia is an umbrella term that includes videos, images, GIFs, APNGs, etc. This existing common practice will be used as storytelling prop(s) by eCommerce stores in time to come. 

Storytelling helps brands to connect best with their customers and assist in transforming them into engaged fanbases.

eCommerce brands integrate marketing narrations in emails, rich multimedia helps. Images showing products from different angles indeed elicit reactions from the customers. 

The use of rich multimedia elements as storytelling props is already popular in Facebook-like social media platforms and is poised toward a prominent role in email marketing.

7. Use FOMO Obsession to your Advantage

Fear of missing out, shortly termed FOMO, is looming as customers return to their usual lifestyle after vaccination. The use of flash sales, time-bound events (product launches/webinars), and limited-time offer help interweave FOMO. 

Encouraging customer participation through non-monetary offers like exclusivity helps to maximize conversions.

Online or offline, now or in the future, marketers will benefit from using words like “Hurry,” “50% off, last day for the deal.”, “offer valid only till stocks last.” Such phrases never fail to invoke FOMO instinct.