Reasons Why Business Cards are Still Relevant
As the business landscape has evolved over the years, many different facets of it have too. With advancements in technology and the growth of the internet, marketing strategies have become more innovative than ever, and are bound to keep evolving further.
But while old methods are being replaced by new ones, business cards haven’t lost their traction.
Nowadays, a good portion of marketing is done online. So, it might be hard to believe that business cards are still considered to be a very efficient and effective marketing tool that is used actively across the globe.
Irrespective of their business type and scale, most entrepreneurs carry business cards to promote their businesses. Business cards are still relevant in the business world for several reasons, and here are some of them.
A Marketing Tool for the Ages
Business cards have always been around, with some of the oldest ones found dating back to the 17th century. So, you need to be living under a rock to think that business cards have lost their relevance.
The reason business cards are still used today is that they are a tried and tested marketing tool that has helped entrepreneurs expand their businesses. It’s also globally accepted to be one of the best marketing methods.
In some places, it is expected of you to exchange business cards at business meetings or conventions.
Over time, even though new and technology-based marketing tools reign, the value and need for business cards haven’t declined. They’re a quick and efficient means of bringing awareness to your business.
Cost-efficient Marketing Tool
Business cards are not only an efficient marketing tool, but they are also a cost-efficient and relatively affordable investment. No matter the size of your business’s marketing budget, there’s always room for business cards. You can design any type of business card without making heavy adjustments to your budget.
Designing and printing business cards in bulk are inexpensive, so it’s a go-to strategy used by many entrepreneurs and can be particularly useful for small businesses that don’t yet have the resources to afford high-priced marketing.
By adding your personal touch to business cards, you can create a unique instrument to advertise your business.
Easy to Carry Around
Business cards are much more convenient to carry around than flyers or brochures. Suppose you unexpectedly come across a networking opportunity while you’re running errands.
A quick and professional way to take advantage of the situation is to hand out a business card. You never know when an exchange of business cards can turn into collaborations or customer referrals.
So, having some on hand will make you well-equipped to take advantage of any business opportunity.
Additionally, if someone likes the look of your business card, they might just straight up ask you about your business, so they’re also a great conversation starter.
Nowadays you can find several options for quality thick business cards with unique designs. From logos and catchphrases to the material it’s made of, there are many ways to make your business card stand out.
The more memorable your card, the higher the possibility of someone passing on information about your business.
They Leave Lasting First Impressions
Business cards are a staple when it comes to marketing, regardless of the industry you’re in. They are a great way to leave lasting first impressions of your brand. When you hand out a business card, it is the first tangible representation of your business the person receives.
Whether you’re at a client meeting or a conference, you should always have business cards prepared to hand out.
You can style your cards in a way that best translates the theme and essence of your business. One quick look at your business card and the receiver will have all the essential information about your business as well as its ethos.
Generate Active and Passive Leads
One of the many reasons why business cards are used to date is because they are a convenient yet effective means of generating active and passive leads.
When you give someone your business card, you’re letting them know that whenever they’re ready to work with you, you’ll be ready for them.
You’re presenting a way for them to contact you without any pressure. It also acts as a catalyst for them to take interest in your business. If you have a website, mention its address on your business card.
That way if someone wishes to research your business without having to outright contact you, they can simply check out your website.
A business card lives on forever, so the person you give it to will always have the knowledge of your business’s existence with them.
Professionalism, but With a Personal Touch
Nothing compares to the personal connection that’s built when you’ve handed your business card to someone after exchanging pleasantries, chit-chatting about the industry, and talking about each other’s businesses.
The conversation you have can act as the foundation for a potential relationship with new prospects.
A business card is a tangible representation of your business and feels much more personal as opposed to staring at a screen and reading about your business.
You should also equip your staff with business cards so that whenever they encounter business opportunities, they’ll feel responsible to make the best use of the situation.
At the same time, being able to whip out a business card whenever needed, reflects your professionalism and preparedness. Having business cards is one of those old-school traditions that is highly valued.
Designing business cards for your company shows how much you care about even the littlest details. It indicates that you care deeply about your brand’s reputation and perception.
There’s no questioning the use and relevance of business cards when they’ve stuck around for such a long time. They are bound to remain one of the easiest ways to promote a business.
With designing and printing options being easily accessible, any business owner can create unique and memorable business cards to increase their brand’s awareness.
Now that you know about the numerous advantages of using business cards, feel free to customize your own for your business.