SEO Trends That Will Matter Most in 2023

Search engine optimization (SEO) trends are an important part of website development and much like other areas of tech, the SEO landscape is one that is constantly seeing change. And that continues well into 2020. As a professional SEO services company, we would like to take a look at a few SEO trends that will matter most in the tail end of this year though.

SEO trends evolve with the industry and can differ depending on the business that they are being applied to. As a law firm digital marketing agency, we know how important that SEO trends can be to the specific industry that they are being employed for. But understanding the basics of SEO trends that matter most this year can be an excellent way to get a leg up for your business.

Here is a quick look at some SEO trends that will matter most for any profession SEO services company.

Content Optimization

SEO is all about optimization. As a SEO tips from Jacksonville SEO company, we know that content optimization goes across the board. From text, video, imagery, to audio, optimized content can make all the different when it comes to SEO.

Written content, especially the content on your website, is content that is very prevalent to your online presence. Optimizing your written content by employing keyword research and generally looking over all of your content to see what can be improved will go a long way!

Any professional SEO services company will be able to audit your website, from the written content to video content, and provide content optimization services.

Examples of ways to optimize content include:

  • Ensuring that video content makes use of key words throughout video descriptions and channel keywords.
  • Content is targeted towards your audience or demographic accordingly.
  • Consistently auditing your website to see if there are ways to improve.

Mobile First Marketing

One of the biggest SEO trends this year, whether you are a law firm digital marketing agency first or not, is mobile first marketing. With more and more people accessing the Internet through mobile devices, mobile first marketing is becoming an SEO trend that matters more than ever.

As a Columbus SEO company, we know that mobile first marketing can be key to pulling in new customers or clients. By working with a professional SEO services company that can provide website development, your mobile site can be optimized for mobile first access through a responsive design and SEO that improves the overall reach of your site.

A responsive website is user friendly and a professional SEO services company can ensure that the site is formatted and created properly!

Local SEO

Local SEO has become increasingly important in 2020. Local SEO is all about optimizing an online presence to attract business and potential customers from searches that are relevant to your locality. As a Columbus SEO company, we know how important reaching out to the local community around you can be.

Whether you are a small business or a large company, there are many benefits to utilizing local SEO. This can increase your visibility within the locale your business is located in and might be done so by a professional SEO services company in a few ways.

  1. Claiming a business listing online, like the Google My Business listing.
  2. Perform keyword research that is relevant to your local area.
  3. Adding location pages to your site.
  4. Ensuring that your site is mobile-friendly.

Work With a Columbus SEO Company

Now that we have taken a look at some important SEO trends that continue to matter, whether you are working with a law firm digital marketing company or a professional SEO services company, consider working with Split Reef! As a Columbus SEO company, we know how important SEO trends can be to a business’ online presence. We work with a variety of clients in relation to their SEO needs and are waiting to speak with you!


Melissa Howard is a managing partner at Split Reef,  Columbus website design company that helps businesses create high performing, responsive websites.