Starting an e-commerce business is usually a very tiring ordeal; this is usually due to the number of variables that you have to account for before you sell your first product.
You have to think about the logistics, the administration of day-to-day operations, prepper functioning, and much more.
Of all these things that you have to be managing, one stands out as the most important, and that is choosing the foundation of your store.
The platform you choose can significantly alter your entire experience, and it’s one of the decisions that most newbies struggle with.
The confusion and doubt are usually due to the various platforms available today and the advantages offered by each of them.
There’s Magento, WooCommerce, Shopify, BigCommerce, and many others competing with each other.
In this article, we’re going to take a look at some of the most important and amazing benefits of choosing one of the most popular platforms, which is Shopify.
Shopify is a massively popular choice amongst businesses of all sizes, big and small, and it even has some of the most versatile tools and cutting-edge features so that you get everything you need in one place.
So, without further delay, let’s find out the biggest advantages of utilizing Shopify.
1. Short And Sweet
Shopify focuses on providing the users with a high level of comfort, and they accomplish this by offering easy-to-set-up solutions that are easy to learn for anyone who’s interested.
Unlike the other popular platforms like Magento, Shopify offers a hassle-free experience where all you have to worry about is the sales.
You can immediately launch your eCommerce store without worrying about the costs of servers and self-hosting your store.
Even the interface for you – the administrator, is very intuitive to use, and you can master it in very little time as everything is structured logically.
2. Powerful Tools
Ask any web or software developer about it, and they’ll all say the same thing that Shopify offers some of the most powerful tools to create a store.
Not only does it offer tools that help design a great eCommerce store, but it also provides tools to help promote the business further down the line.
Most newbies don’t know much about how to utilize these tools to their maximum capacity, but when you try a Shopify developer, you’ll understand that some amazing things can be done with the platform.
The SEO and marketing tools that you have in Shopify are more than enough to make your brand climb higher up through the ranks towards the top.
You’ll have access to analytics that dive deep into the trends, you’ll be able to alter your strategies based on those tips, and you’ll be able to make more profits.
3. Extremely Reliable
When we talk about reliability, most people don’t associate it with security, but in reality, security and reliability go hand-in-hand.
Since you’ll be handling a lot of your customers’ sensitive data, you’ll want to ensure that none of their private information is leaked into the wrong hands.
This can drag your reputation through the mud, and no one will want to use your store anymore. Shopify offers this safety by taking care of all the servers themselves.
These servers will always be up and running so that your store doesn’t have any downtime that can cost money.
Even the server upgrades are handled by Shopify itself, and this provides an added layer of security to the servers.
4. Unrivaled Customer Support
Just like any other company, Shopify is also worried about its reputation, which directly depends on how the customers perceive their services.
This perception is highly moldable, which means that helping the customers with any issue can help develop a positive image of your brand.
Shopify chooses to do this by providing you with 24×7 customer support via email, phone, chat, and more.
The Shopify developer community is also very active, and you can find solutions to a number of issues on their forums which is an added bonus.
5. Highly Customizable
With over 150+ themes to choose from and multiple other third-party themes available, Shopify is perhaps one of the most customizable platforms on the internet.
The great thing about these themes is that most of them are compatible with mobiles as well and can easily be customized further by editing a few lines of code.
In the hands of an experienced developer, your eCommerce store pages can be personalized to no end, and it’ll make your store stand out from the rest.
6. The Trump Card
Lastly, we have the one thing that makes Shopify stand out from everything else competing in the same segment. If you utilize Shopify, you’ll have an ace up your sleeve, which is the Stripe payment gateway.
Every eCommerce store needs to have more than one payment gateway so that the customers can place their orders conveniently.
If your store has the most amazing products but the copayment gateway doesn’t work the way it’s supposed to, you’ll end up losing a lot of revenue due to issues like cart abandonment.
Stripe is Shopify’s own payment gateway and using it will also save you from the transaction fees that other gateways will charge.
You won’t even need a merchant account to use it, and it also offers lower credit card fees which means that it’s a win-win for both you and your customers.
These are some of the biggest benefits of utilizing Shopify that everyone who wants to open an eCommerce store should know about.
There’s a reason why people have been choosing this platform over the others for quite some time; the features and the versatility of Shopify are unmatched to this date and it’s a top choice for many.
Some of these features are unique to Shopify and no other platforms can offer them. If you want to start your own store in a short period of time without compromising on the features, then Shopify can be the solution that you’ve been looking for.