Top Digital Marketing Strategies That Your Business Needs

You know how important digital marketing is for your business, but do you really know what it entails?  Digital marketing is all about promoting your business online.

The digital landscape has opened up new avenues for businesses to connect with their customers, whether that’s through social media posts, blogging, or even PPC ads.

The growth of digital marketing in recent years has been so immense that it has replaced conventional marketing processes in some instances.

Digital marketers are using the internet to get more targeted audiences than traditional TV and radio advertisements can accomplish.

With millions of people surfing the web daily, there’s no question—digital marketing is what every modern business need if they want to take advantage of consumers’ buying habits and preferences.

In this article, we will be focusing on the top digital marketing strategies that every company needs to use in order to grow. So, let’s get started!

1.  Social Media Marketing

You can’t ignore the power of social media when it comes to digital marketing. Social media platforms are where you can attract new customers and keep in touch with existing ones.

Social media is also a powerful tool for enhancing your brand’s image, as well as creating brand awareness that will help boost sales.

This is why social media marketing should be an integral part of your company’s plans to stay competitive online.

How can you capitalize on social media? Reach out to users by posting content on your social media accounts and other types of social sites, such as Google+. Post about products and services and give special offers and discounts for those who share or follow your posts.

“Like” and follow anyone who supports you so they’ll follow you back. Use hashtags on Instagram to get users to tag their friends and on Twitter to possibly follow what’s trending.

2. Email Marketing

Email marketing is another digital marketing strategy that every business needs to keep up with. If you’re not using email marketing, then you’re missing out on a key way to support your business.

A key advantage of email marketing is its ability to generate real results quickly.  It is possible to set up an email campaign, test it and see the results within just a few hours.

If you are running an e-commerce site, it is important that you use this strategy to increase sales because it helps in building trust with your customers.

Email marketing software makes it easy for small businesses to personalize each message they send so no two messages look alike. One way in which you can personalize your emails is by sending them based on where people are when they open them.  

For example, if someone opens your email while they are logged into the account associated with the checkout page of your website you can send a message asking how their shopping experience was and include a coupon to incentivize them to make another purchase or add other items to their cart.

Email marketing also offers advantages over social media when it comes to customer service.

3. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the most popular digital marketing strategy for any company that wants to increase its web traffic.

SEO is a way for you to ensure that people will find your website when searching on Google, Bing, Yahoo!, and other search engines.

By optimizing your on-page site content and creating high-quality, unique content on a regular basis on the other sites you own, SEO helps your company to generate more traffic.

Digital Marketing Strategies

SEO is your opportunity to make sure that the best of your company is reaching customers who are searching for whatever product or service you provide.

Subscribe to monthly seo services on Tessa if you want professionals handling this aspect for you. It can be time-consuming, but SEO is vital if you want people to find you on the web.

When building links, create an industry-specific page on your website with links to other pages on your site that have related content.

From there, build links from other websites in the same industry onto this page of yours so that they link back to you as well!

This will boost your website’s rankings in Google searches because there are many quality links involved which takes it up the search engines’ priority list.

4. Digital Advertising (PPC)

This type of marketing can be used to shape public opinion and influence people’s thoughts and behavior. It is the use of advertising messages that are delivering through Internet search engines, social media channels like Facebook and Twitter, and mobile devices.

Traditional marketing and advertising were mainly focused on television and print media, but digital has expanded the possibilities to a whole new world.

In order to get your message seen by potential customers in the digital space, you have to pay for your ad campaign.

With PPC campaigns, you set a budget for how much spending you want to do per period of time so you stay within budget.

Your success with this strategy depends on how competitive your market is. If you are in a highly competitive market, the chances of your ad being seen are very slim, so you have to spend more money to get your product out there.

If you want to set up a PPC campaign, you need to first determine what kinds of ads or keywords you want to use.

You may decide that you want broad reach ads that appear on many sites and relatively general keywords with low monthly search volumes.

If your goal is to get a direct response for certain products or services, then focus on more specific long-tail keywords with high monthly search volume.

Next, write a creative and engaging ad that has a call-to-action and is targeted at different audiences based on their unique needs.

5. Content Marketing

Content marketing uses organic search engine optimization as well as social media strategy to produce valuable content that will entice people to stay longer on the site and return again in the future.

Content marketing also involves developing engaging social media profiles that promote this same valuable content that will attract new visitors and create brand credibility among current viewers. When used together with SEO, content marketing is an extremely powerful digital strategy.


If you want to gain a competitive advantage, it’s time that you invest in your digital marketing plan. The strategies we’ve outlined will help ensure that your content is visible and easily found by potential customers online.

These techniques will also allow you to grow with your company as you broaden your reach and continue generating new leads for the future.