Tracking Your Company’s Data the Right Way: How to Improve Your Business

In today’s world of business, data means everything. Some of the most successful companies around the globe rely heavily on analytical data to make critical business decisions.

To have an edge in today’s competitive landscape, companies find it essential to gather, analyze, and track data from various sources.

Most importantly, they strive to employ technological solutions that provide insight into what should be done with the data.

This is why data dashboards are highly valuable to any business focused on growth, sustainability, and profitability.

From artificial intelligence to online surveys, companies use a range of different tools to capture and track data. This data is then analyzed, stored, and used to make crucial inferences.

These insights are then used to boost sales and productivity, customer experience, revenue, and the overall growth of the company. The process may involve dealing with different kinds of data, including employee and consumer data.

Now, if you’re reading this, higher chances are that you already know the immense benefits of gathering and tracking data in business.

The big question is; how can you track it the right way? Starting with a brief overview of why you should do so, here are some ways to improve your business by properly tracking your company’s data.

Why Collect and Track Company Data?  

As hinted out earlier, there are numerous reasons to track your company data. In most cases, all these reasons revolve around improving decision-making and bettering the performance of your business. Some of them include the following:

· Assessing Company Performance

For you to know if the strategies currently in place in various departments are working, regular data analysis is necessary.

In most cases, this is achieved through tracking and analyzing data from Key Performance Indicators, which may vary from one company to the other. Also, it often involves analyzing several KPIs.

 If you run a retail store, one of the most common KPIs for e-commerce is the conversion rate.

This is usually achieved by the formula Conversion Rate = Sales ¸ Website Visitors, in which the conversion rate is a KPI. Other common examples of KPIs include:

· Improving Customer Experience

Customers are the ultimate reason for being in business. Without them, there is no making profit, meaning there is no growth.

By keeping track of customer data, you can have a better understanding of what they want, what they are not happy about, and what they prefer.

This can help you improve their experience, attract loyalty, and ultimately increase your customer base.

· Employee Tracking

Your HR department will also benefit greatly from data tracking. Proper employee data management can help keep happy and productive employees, thus adding value to your business.

Other great reasons to track your company data include the following:

Ways to Track and Utilize Company Data

There are various ways to collect and track data depending on the type of data in question. The common collection methods include direct feedback from customers and employees, relying on third-party providers, and utilizing data collection technology.

To keep track of your data, technology is the best approach. Below is a brief overview of how to properly track and utilize your company’s data.

1. Use Technological Solutions

As mentioned above, AI and machine learning are incredible ways to gather important data for your company.

To keep a close track of this data, analyze it, and use it to your advantage, a good data management solution comes in handy. Some options may include:

2. Put Together a Great Data Management Team

When it comes to managing your company’s data, your data management staff is equally important as the technology used.

With a high-trained and experienced data management staff, you can rest assured that quality data is securely collected, analyzed, and implemented to improve your business operations.

Additionally, the data is managed as per the required data privacy guidelines.

The analyzed results can be used in making major decisions in the business such as tracking customers’ behaviors, marketing, and quality control, and so on.

Building a dynamic data tracking and management staff composed of professionals is crucial for achieving top-rated, insightful, and actionable business performance results.

3. Use Data to Streamline Your Business Processes

Without streamlined processes, business resources are depleted, time is squandered, ultimately destroying the business’s performance.

With the business processes streamlined, however, you can save significant amounts of time and money for other important aspects of your business.

For instance, executing a bad advertising decision can hugely waste your company’s resources.


However, with clear data showing the performances of different marketing channels, you can make the right decision and invest in advertising channels with the greatest Return on Investment (ROI). Additionally, you can use data tracking to find out why other channels aren’t performing well.

4. Track Your Consumers’ Data to Understand Them Better

Truth be told, you need to find an efficient way to understand your customers, or else you will have a hard time making decisions that influence them and their behaviors.


One of the best ways to understand your customers is through tracking their data. That way you can know whether your customers like your products, ascertain that the marketing strategy is effective enough, and so on.

Otherwise, it would be impossible to understand your consumers and the market.

5. Turn Your Company Data Tracking Strategy into Profit

Frankly, modern data tracking and analytic techniques can provide your business with practical ways to improve your business performance and profitability.

 For instance, just to mention a few, you can use the analyzed data results to improve customer service, utilize business resources optimally, and reduce losses.

In a nutshell, tracking your company’s data acts as road signs to your business success. It does not only help you focus on investments that direct your business in the right direction but also bring results.

6. Solve Common Business Problems through Data Tracking

With an efficient data tracking strategy, you can actually pinpoint specific problems that could be affecting your business performance negatively.

For instance, you can pinpoint what exactly went wrong after experiencing a month of slow sales or experiencing a poor-performing marketing campaign.

After data tracking and analytics, you can now come up with a workable solution hence improving your business. In fact, according to data experts, the best-run companies are all data-driven.

Finally, there are various kinds of data that a company may want to track. Some of these include personal data, consumer data, engagement data, behavioral, and attitudinal data.

 With consistent tracking and proper management, all of these can be used to improve the company’s performance by a significant margin.