What is social SEO? Maybe you are already doing SEO for your website but what do you know about social SEO? Here I will give you some valuable tips to use social SEO.
To know about social SEO, first of all, learn about the basics.
The acronym of SEO is Search Engine Optimization. In a search engine’s result page (SERP), you take specific actions to improve your website when someone searches for content on your website.
Social SEO plays a considerable part in website search rankings. It provides interaction between social media platforms.
In simple words, you use social SEO on your website or social media platforms to appear elevated in search rankings.
If you want to enter your website in the top search rankings and want to boost your business online. Use social SEO which will appear on your website at the top in search orders.
Social SEO will give a great look to your website and the interaction between social media and SEO will give stability to your website.
It will help you to grow your business, get more customers and beat your competition in the market.
Here are some exclusive tips of social SEO you can apply from today:
Fill in the information areas
The main feature of a social media SEO profile is to be elucidative. Don’t leave any section blank such as ‘about’ or ‘information’.
Fill the all-necessary information on your social media profile. Use all the terms that will describe your business and also add individuals which you want to search for your business on your social media profile.
If you want to optimize your Facebook page for local purpose, then add all information like city, state, address and zip code.
Also, include the links to your social channels on your business’s website.
Make sure to add your basic information on your business website correctly. And do not overlook the ‘category’ field on your Facebook page. Because it is important for mobile searches.
Link building (inbound and outbound)
The other feature in SEO is link building. In simple words, it is a relationship between one website to another website with the help of links.
When you have quality sites linking with your website ( it is called inbound) and you are binding with another website ( it is called outbound) then Google will determine your website more authoritative.
More authority gives a higher search engine’s result page (SERP) rank.
If you are a content creator you must use an outreach service like Rackup.io that helps in earning links for your quality content from relevant blogs in the same industry, in such a case you can make more inbound and outbound links.
Likes, comments and retweets also play a major role in your links.
Compose an account on Pinterest
Pinterest is one of the most searched websites which is great for link building. Google lists pages with heavy traffic higher and faster in search engine’s result page (SERP).
By adding keywords within the Pinterest board, you can gain high visibility of content on the search engine’s result page (SERP).
You can add up to 500 characters to explain an individual pin. With this, you can also include keywords there.
Moreover, to rank up in the search engine’s result page (SERP) you can customize the pin’s link through which you can grab people back to your website for high traffic.
Take the advantage of Pinterest because it allows you to do many things that other websites don’t.
Develop a Google + Business page
Sign up the Google + business page and fill the all-necessary information in the ‘’about’’ section such as an address, city, state etc. by using keywords that represent your business.
The keywords should be most searched in SERP.
If Google allows, you can add numerous customized links within your profile or you can use this chance to link back with your website or additional social platforms.
By sharing your content on the Google+ page, you will be more probable to appear higher in Google’s SERP. This will take only 10 minutes of your time in a day.
This is a modern-day marketing strategy because almost half of the population in the world use social media nowadays.
People spend more than 1/3rd of their lives on social media platforms according to the latest surveys.
Develop a Google + local page
Local listing in social SEO is very important. In this case, optimize your Google+ local listing (also known as Google places) to perform well in local search results.
It is very critical in terms of listening. The local listing contains your business information and a link of your website attached with Google SERP.
It allows customers to connect with the business’s physical location. Google + local page is different from the Google+ business page.
Update the data like your business – address, timing and phone number and you are ready to go!
Social media SEO as search engines
Currently, people don’t just go on Google or Bing to lookup for stuff, they also utilize social media platforms to find things.
SEO includes the search that occurs on social media search engines.
It works in two ways: if anyone is active on Twitter then it is possible that a person can find the company’s new content information after searching for content relating to tweets.
Moreover, brands lend beautiful websites that can benefit their marketing strategy and by using hashtags on Instagram, they can popularize their products.
Anyone can search your company on Facebook or Instagram with the help of a particular keyword.
Social media SEO is creating a 25% more impact than expected, according to the surveys based upon people who used social media.
Remember, by the time you will improve your SEO and search engine’s result page (SERP) doesn’t change overnight.
Keep your information up to date every time in the ‘’about’’ section which is necessary for your marketing strategy.
Be as defining as you can in the ‘’about’’ section. Don’t obsess with SEO. Simply put your complete focus on providing valuable content.
Through which you can get shareable posts and high traffic time on your website.