Why Boosting Your SEO is About More Than Keyword Use

When many of us think about SEO, our thoughts instantly turn to the keywords that can be used in order to boost a website’s performance. They’re, of course, useful, and keywords do help to direct relevant traffic to your website.

But to see SEO in terms of keywords alone is to limit yourself significantly when it comes to making significant alternative SEO improvements.

As such, this short guide offers three other SEO tasks that you should place high on your priority list in order to rank higher on Google’s all-important search results pages.

Your Website

Your website hosts keywords. But it also hosts whole swathes of other content, from images, illustrations, animations and video through to widgets, plug-ins and other technical features.

Google’s roaming algorithm examines and inspects all of these, which means that optimizing your website for SEO means a whole lot more than simply editing text.

A website expert will be able to help you see where you can make improvements on your website’s content to perform better in terms of SEO.

Or you can use some of the handy free online tools that achieve the same end – allowing you to see where you could tweak content and its labels so that Google can find and give a thumb-up to more of your content.


Your website will link to different pages on your site, as well as to a handful of others. But do other websites link to you? If not, you’re missing out on some prestige in the eyes of Google’s algorithm.

In simple terms, that’s because Google sees “backlinks”, or links that direct people from other websites onto your own, as one sign of trustworthiness.

So building backlinks is important for your SEO. Contact the link building experts Click Intelligence by following the link to their website here: www.clickintelligence.co.uk.

They’ll enable you to build links that would otherwise take you quite some time to build on your own. After a little work, you’ll see demonstrable benefits for your overall SEO rating on Google.


Keyword Location

Many novice marketers make the mistake of thinking that littering keywords on the landing page and other pages will help them to earn promotions in Google’s search results.

Actually, this might be just the opposite – you may be flagged by Google’s algorithm as a website that’s trying to game the system, which means you’ll be demoted, rather than promoted.

The location of your keywords counts a lot more than their frequency throughout your website. And the key is the use of keywords in places such as headings and subheadings, which are always surveyed by Google’s algorithm in rating your site.

Furthermore, meta tags to your web pages ought to contain keywords, as these are the small snippets of text that are displayed when Google presents your website on its search results pages. Make sure you have keywords in these locations to best boost your SEO overall.

There you have it: some other considerations to make other than keywords to boost your SEO.