(Professional Logo Design) A logo is more than just an amalgamation of various design elements. It highlights the brand and serves as a unique identity. It also conveys the core purpose of a business while making it memorable.
StudyFinds.org also reiterates that 42% of the customers deem the logo an effective representation of a company’s personality. Another survey by StudyFinds.org deduced that 78% of consumers view logos as works of art.
However, designing an appealing logo is not always the easiest of tasks. Moreover, since it is a creative process, it requires a vivid imagination, artistic talent, and a stroke of inspiration.
If you are experiencing an artist block, peruse the list below to get some tips on finding inspiration. The pointers will help your creative juices flow so that you can come up with an amazing and eye-catching logo.
Analyze the brand’s story
A professional logo design is crafted with a particular set of objectives. It is tasked with portraying the business even at a fleeting glance. It forms the basis of the branding, which is essential for a startup.
Therefore, begin by looking at your brand story and understanding the tone you want to convey. Are you edgy and innovative, reliable and trusty, or classy and sophisticated?
Do you want to attract a younger demographic, or your potential clients belong to an older age group? Does a symbol best describe your business, or do you need a catchy slogan? What kind of emotions are you trying to elicit?
Answering these questions will help you narrow down the design elements, fonts, and colors.
You can include a motif, which directly portrays your products and services, for example, Burger King and Target, featuring buns and bull-eye simultaneously. Alternatively, your company name can be the focal point of the logo.
Moreover, every set of fonts denote a connotation. Block Serifs are formal and urbane, while Script is carefree and fun. Similarly, choosing the right colors can make or break your design.
A colored logo design increases brand recognition by 80%, according to Ragan.
Therefore, start with making a list of ideas, color combinations, images, and words to form the foundation of the design and take it from there.
Look at the competitors
Since your competitors belong to the same niche and have similar goals, checking out their logos makes sense for various reasons.
Firstly, you can gauge the styling and color combination that best represents your field. Banks often have blue in their logos to convey trustworthiness, while coffee brands mostly favor shades of browns for apparent reasons.
In addition, looking at your competition will help you eliminate overused design elements, making them redundant.
You want your logo to be distinctive so that the consumers can distinguish you instantaneously on various platforms such as social media, advertisement banners, and store shelves.
Finally, studying the competitors’ logos can also provide you with a general idea of what resonates with your target audience and what fails to deliver.
For example, if abstract artworks for your industry rivals, you can draw inspiration from it and work along the same lines.
On the other hand, it might fail to grab attention if it is not a professional logo design. Poorly designed logos can directly harm your branding and influence your first impression.
Take help from social media
Instagram and Pinterest are two of the most effective social media platforms for finding inspiration. Many people display their talents on these channels, making them a hub for designers and artists.
Consequently, you can find many appealing visuals and creative artworks, some of which might be useful for your design process.
When looking for professional logo designs on Instagram, use clever hashtags that are highly relevant to your field. It will help you sift through the clutter and unearth strategies most pertinent for you.
In addition to following the professional accounts, you should also browse through up-and-coming logo designers.
The same applies to Pinterest; search for boards that are related to your services and products. If you are a flower company, use specific keywords like “florist clip art,” “florist logo,” or “flower arrangement clip art.”
Finally, another benefit of social media is the direct and, often, unfiltered interaction with the masses. Check out the number of engagements and read the comments on the images to determine people’s reaction to a design.
Browse through online galleries
Your logo should be versatile and timeless. It should persevere through changing trends and should not require more than a few tweaks every few years.
Therefore, as it applies to every creative process, creating a logo or designing a website, you need to explore all your options and resources.
Online galleries such as Behance, Logospire, Brand New, and LogoLounge are a great place to forage for inspiration.
These platforms are brimming with high-quality logo designs, the latest trends in the fields, and discussion panels, amongst other things.
You can also bounce off ideas and share concepts with other like-minded individuals, which brings us to our next point.
Brainstorm and consult your peers
The first rule of brainstorming is to understand that you have to convey every idea you come up with, regardless of how terrible or silly it sounds in your head.
Brainstorming can be cathartic for the designers as you can throw all your thoughts, notions, and concepts out in the world and clear your mind.
Once you have laid out everything on the table, you can see which designs translate well on paper and condense your list accordingly.
You can also consult your friends, family, and colleagues to get their opinions and suggestions on what you have come up with so far. This can help you narrow down your options or fine-tune a design favored by the majority.
You can even invite them to pitch in their ideas, so you are introduced to something new that you might have otherwise missed. At times, getting an outside perspective can help you eliminate your creative block.
Doodle your thoughts
Doodling might have escaped the realms of traditional pen and paper and evolved into highly accessible drawing apps on your devices. However, the core concept is still the same and one of the most effective ways to give birth to a new design.
Use a freehand to sketch and scribble your ideas and evaluate the results. Even if it is in its crudest form, you can achieve a clearer understanding of its potential, whether you need to spend more time refining it or shelf it.
The practice helps you get in the groove, and even if you end up filling multiple pages, you might find inspiration at any point.
Learn from big brands
Big brands have all the resources globally to hire the best designers, are more aware of the latest trends, and keep their logos up-to-date. Therefore, taking pointers from their logos can help you embark on your designing journey.
Check out the logos, ideally of your industry’s giants, which deliver the best results and look for similarities between them. Is there a specific color or font that works for most of them? Are there common shapes or design elements?
Doing this will help you draw inspiration, understand what works in your niche, and learn your target audience’s expectations.
With all that being said, there are times when you are exhausted from wrecking your brains. And you need experts help to get you through a task that’s sabotaging your other tasks. In that case, you can reach out to professional logo design experts.
Inspiration can come from the simplest of things, as long as you are receptive to new designs and visuals.
Browse through social media and online galleries, evaluate your origin story and the competitors’ logo, learn from the big brands, and brainstorm with your people.
All these tactics can help you gear up for the challenge and come up with a fantastic logo design.
Erica Silva is a blogger who loves to discover and explore the world around her. She writes on everything from marketing to technology. She enjoys sharing her discoveries and experiences with readers and believes her blogs can make the world a better place.
Find her on Twitter: @ericadsilva1